What Is SEO and Why Does It Matter?

Without SEO, your website is invisible. Well, not invisible to everyone; you can still see it. But I’m sure you didn’t build your beautiful website just for yourself. You want visitors, and an estimated 64% of site visits come from searches on Google, Yahoo, Bing, and other search engines. However, without SEO, your site won’t […]

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4 Ways to Generate Repeat Business

Small business owners say getting repeat customers is their most important business milestone. It might sound counter-intuitive, but data says it is a wise choice. In the U.S., 40% of revenue comes from repeat purchasers. A repeat customer is 9 times more likely to make a purchase than a first-time shopper, and your top 10% […]

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6 Characteristics of a Great Marketing Email

72% of consumers choose email as their preferred method of communication with companies they do business with and 89% of marketers say that email is their primary channel for finding customers. So we know consumers like to receive email newsletters from merchants. The question is how to make your email stand out from hundreds of […]

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Responding to a Negative Review: Do’s & Don’ts

Negative reviews. No one likes them, but they can cause serious damage to your business if you don’t respond appropriately. In a 2016 survey, 80% of consumers said they trust reviews as much as personal recommendations, so how should you react if you get a poor review? Here are a few do’s and don’ts to […]

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3 Online Booking Stats That Will Change the Way You Operate

If you don’t already offer online booking to your clients, you may be disappointing 60% of them and missing out on bookings from busy prospective clients. Maintaining an online booking system may seem complicated, but it doesn’t have to be and increasingly it’s a necessity to ensure a great customer experience and grow your business. […]

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Clean Up Your Appointment Calendar in 6 Easy Steps

You should be proud of your paper appointment book. When you started your business, it was a symbol of your entrepreneurial spirit. As you’ve grown, it’s become packed full of appointments. But a messy appointment calendar causes frustration for your customers and staff. The book has to stay in one spot, and only one person […]

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New Feature! Get Daily Reports Delivered To Your Inbox!

Every morning, get a simple daily report delivered to your inbox on the previous day’s data on sales, customers, and appointments.   Merchants can turn this feature off by going to their Accounts page. We hope you enjoy your new Daily Reports, and all the extra insights about your business! As always, don’t hesitate to reach out to […]

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Do I Need a Mobile App for My Business?

There’s great pressure on small businesses to follow digital marketing trends. You want to stay up-to-date, but do you have to jump on every new innovation? It turns out that following the crowd isn’t always best for your business. That’s true even when it comes to mobile apps. They might be everywhere, but most of […]

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New Feature! Customize Your Client Records with Intake Forms and Waivers

Merchants can now use Custom Fields to create Intake Forms and Waivers. This feature is super useful for helping merchants collect additional information prior to booking an appointment or for protecting merchants from liability resulting from negligence. 1. Link to the Intake Form Builder is found under “Clients” tab. 2. Click +Add Field to create […]

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