MyTime Privacy Policy

Last Modified: October 5, 2026

This privacy policy ("Privacy Policy") describes how Melian Labs Inc. dba MyTime ("MyTime") collects, uses and discloses personal information through our websites, including www.mytime.com, our mobile applications and our other offerings, including the software and AI features we provide to Merchants (collectively "MyTime Site"), and the choices and rights you have. It does not apply to information collected by third parties.

MyTime provides software that businesses (“Merchants”) use to run their operations, including scheduling, online booking, payments and client communications. This Privacy Policy applies to:

• Visitors to our websites, including prospective customers who visit get.mytime.com, chat with our assistant, book a demo or ask our sales team to contact them.
• Merchants and their staff who use MyTime’s software, mobile apps and AI features to run their businesses.
• Merchants’ clients who book with or buy from a Merchant through its booking widget, a booking page we host for it on mytime.com or a branded app we provide for it. We process clients’ information on the Merchant’s behalf, and the Merchant’s privacy policy also applies.

If you have questions about this Privacy Policy or our privacy practices, contact us at support [at] mytime.com or by mail at:

MyTime
Attention: Privacy Policy Agent
947 Linda Flora Drive
Los Angeles, CA 90049

If you have a disability and need this Privacy Policy in another format, contact us at support [at] mytime.com.

Types of Personal Information We Collect

"Personal Information" means information that can be used to identify, locate or contact an individual or business, and other information associated with it. We collect the following types of Personal Information about Merchants and their staff, Merchants’ clients, prospective customers and visitors to our websites:

• Contact Information, such as your name, postal and email addresses, phone numbers and social media account names.
• If you are a Merchant, business information, such as your business name and description; your staff members’ names, titles and bios; your social media and review-site profiles, such as Facebook, X, LinkedIn and Yelp; calendaring and scheduling information; client contact information; and other publicly available information.
• “Relationship Information,” such as lifestyle information and interests; the services that interest you; your state or province, city or neighborhood; demographic information, such as birth date, age and gender; information from social media sign-in, such as Facebook Login; and information about people who refer you or whom you refer to MyTime or to a Merchant.
• “Transaction Information” about how you interact with MyTime and the MyTime Site, such as the Merchant services you view, book, buy or redeem; how you reached the MyTime Site, for example from a search engine, partner website, ad or email campaign; copies of your correspondence, other communications and applications; and how you interact with Merchants, business partners and service providers.
• “Financial Account Information,” such as your credit or debit card number, expiration date and card verification number, to process payments you make to Merchants through the MyTime Site, and, if you are a Merchant, your bank account and routing numbers so we can pay you.
• “Mobile Location Information,” if you allow one of our mobile apps to use your device’s location, including a staff member’s location when they clock in or out with our time clock features and a client’s location for automatic check-in and check-out when they arrive at or leave a Merchant’s location using the Merchant’s guest app.
• “Calendaring Program Information,” such as your availability, appointment time preferences and related notes or messages you give MyTime or a Merchant, which we may access through calendars you connect, such as Google Calendar and Outlook (“Calendaring Programs”).
• “Device and Usage Information,” such as your IP address and the approximate location we estimate from it; your device, operating system and browser and their versions; your hardware, language, region and time zone settings; the version of our software you use; and the pages you visit and the websites you come from and go to, if your browser shares them.
• “AI and Inquiry Information” from your use of our AI features, such as chat assistants, staff and reporting assistants, marketing copywriting tools and assistants that help Merchants communicate with their clients, and from your requests to be contacted. This includes what you submit, such as messages, questions and instructions; the responses and content generated for you; actions you take, such as booking an appointment or demo or sending a drafted message; your feedback; the page or screen you were on; contact details you provide, such as your name, email address, phone number and business name; and, if you call a Merchant that uses our AI phone assistant, a recording and transcript of the call and your phone number. AI features you use while signed in may also use information in your account, such as appointment, client, sales or staff information, including client notes, which can contain health information, and details of family members, such as children.
• “Client Information” that Merchants store in MyTime about their clients, such as contact details, appointment history, notes (which can include health information), dates of birth and information about family members, including children. We process Client Information on the Merchant’s behalf.

How MyTime Collects Personal Information

We collect Personal Information directly from you, for example when you create an account or subscribe; book or buy a Merchant’s services; use our AI features; ask us to contact you; comment on our social media pages; or contact us by phone, email, text, mail or social media, including for customer support.

We also collect information automatically when you use the MyTime Site, including our booking widgets on Merchants’ websites, whether or not you are signed in, through our software and the cookies and related technologies described below.

We also receive Personal Information from Merchants, such as Client Information; from business partners and affiliates; from services you connect, such as Facebook Login (see “Facebook Login” below) or your calendar; and from other third parties, including publicly available information about businesses that contact us, such as their website, number of locations and the software they use. We may combine this information with other Personal Information we have about you.

How MyTime Uses Personal Information

In addition to the uses described above, MyTime uses Personal Information to:

• Operate and improve the MyTime Site, including performing analysis, tracking your use of the Site for purposes of displaying advertising and content, and improving our services;
• Facilitate bookings and purchases with Merchants, including payments and redemptions, and send messages on a Merchant’s behalf, such as booking confirmations, appointment reminders, reminders to rebook a service and marketing messages the Merchant chooses to send;
• Provide customer support, including to our merchants or business partners;
• Provide, review and improve our AI features, as described in “Our AI Features” below;
• Respond to requests for a demo or to be contacted, understand the needs of businesses that contact us, including by researching publicly available information about them, and follow up about our products and services;
• Protect the MyTime Site and our AI features from bots, fraud, abuse and misuse, including by limiting how often they can be used;
• If you are a Merchant or a prospective customer, send you information about MyTime, such as product news, offers, announcements and marketing materials;
• Send you technical notices, updates, security alerts, service bulletins, and support and administrative messages;
• Administer surveys, sweepstakes, contests and other promotions or events sponsored by us or our partners; and
• Manage our business, including administering the MyTime Site, meeting our corporate reporting obligations, enforcing our Terms of Use and complying with the law.

When and Why MyTime Discloses Personal Information

We don’t sell Personal Information for money. Advertising partners may collect information through cookies on our websites, as described in “Cookies and Related Technologies” below, and some state privacy laws treat that as a “sale” or “sharing” of Personal Information. You can opt out as described in “Your Choices.” We may disclose Personal Information:

• With our affiliates, such as subsidiaries and other companies owned or controlled by MyTime, which may use it only as described in this Privacy Policy.
• With service providers that perform services for us, such as hosting, sending emails, text messages and push notifications, customer support, the AI services that power our AI features, phone calls and speech processing for our AI phone assistant, looking up approximate location from IP addresses, protecting our websites from bots and abuse, monitoring our systems, managing sales inquiries, scheduling demos and payment processing. We require them to promise not to use it except as needed to provide those services to us. Our Subprocessor List at https://get.mytime.com/terms/mytime-subprocessor-list/ names the service providers we use to deliver our services, including our AI service providers.
• With the Merchants you book with, buy from or chat with. When you use a Merchant’s booking widget, a booking page we host for it, its branded app or an AI assistant it offers, we share your Personal Information (other than credit card information) with that Merchant so it can provide its services, validate purchases, prevent fraud and communicate with you.
• With Meta, if a Merchant turns on Meta’s Conversions API for its booking pages. We then send Meta information about your visits to and bookings on those pages, including your IP address, browser details, the pages you view and the page you came from, and, in hashed form, your name, email address, phone number, gender, date of birth and location.
• With services a Merchant connects to MyTime, such as booking channels, accounting and e-commerce tools, and listing and review services, as the Merchant directs. For example, if you book through a booking channel the Merchant has connected, we share your booking details with that channel.
• In connection with a merger, acquisition or sale of assets; to enforce our rights or protect our property, or the rights, property or safety of others; to investigate fraud; to respond to a government request; to support auditing, compliance and corporate governance; in litigation or regulatory actions; and when required or advised by law, such as in response to a subpoena or similar legal process, including to law enforcement agencies, regulators and courts. If MyTime is involved in a merger, acquisition or sale of all or part of its assets, we will notify you by email or a prominent notice on our website of any change in ownership or uses of your Personal Information and of any choices you have.
• In a form that does not identify you, such as reports with aggregated statistics about our users or technical information about devices, which we may share with Merchants, business partners, hardware and software vendors and others.
• If you are a Merchant, we may also:
  • Share your business information, such as Calendaring Program Information, staff names, services, prices and discounts, and appointment availability ("Merchant Information"), with your clients and prospective clients through your booking widget, booking pages and branded apps, and with services you connect to MyTime;
  • Provide Merchant Information, but not your client lists, to third-party websites, apps and search engines, where it may appear with a link to book with you through MyTime; and
  • Email your staff to invite them to create MyTime accounts with restricted logins.

Cookies and Related Technologies

We, our service providers and our business partners use cookies (including persistent cookies), pixel tags and web beacons, browser analysis tools and web server logs to collect Device and Usage Information when you use the MyTime Site or open our emails. These tools let us recognize you when you return, remember information you have given us, such as your user ID if you ask us to remember you, and your preferences, tailor content and ads to your interests, see whether you have opened an email or taken an action on a page, and measure and improve our communications, web pages and promotions. We may link this information with other Personal Information about you.

We also use session replay tools on some pages of the MyTime Site. They record how you use a page, such as your clicks, scrolling and the text shown on the page, to help us find and fix problems. We host these recordings on systems we control. On booking pages, we mask what you type into form fields.

We use necessary cookies, which make the MyTime Site and its features work, for example by keeping you signed in; analytics cookies, which help us operate, maintain and improve the MyTime Site, including through third-party analytics providers; and advertising cookies, which collect information about your browsing to show you ads that may interest you, including through the third parties described below.

Third parties, including advertising companies we work with, may also collect information about your visits to the MyTime Site and other websites, such as your IP address, internet service provider and browser, to show you ads based on your interests and to track and report on the use of the MyTime Site and our ads. We also engage in remarketing: when you visit our websites, a cookie lets advertising partners, including those listed below, show you MyTime ads on other websites. This Privacy Policy does not cover these third parties’ practices, and we are not responsible for cookies or clear gifs in third-party ads. See “Your Choices” below to opt out.

Merchants that use MyTime can add their own tracking tools, such as Google Tag Manager, Google Analytics or the Meta pixel, to the booking pages we host for them. Those tools may collect information about your visit, and the Merchant’s privacy policy applies to that information. Google Analytics on booking pages may receive your MyTime user ID. If a Merchant embeds our booking widget on its own website, we may pass your booking details, such as your name, email address and phone number, to that website so the Merchant’s tools can record the booking.

We also use local storage, such as HTML5, to store preferences, to recognize returning visitors to our websites and, when you use one of our chat assistants, to let you continue your chat after reloading a page. Depending on the chat, this information is cleared when you start a new chat or return after a period of inactivity, or it stays until you clear your browser’s storage.

The third parties listed below, among others, use cookies or other tracking technologies on the MyTime Site for the purposes set forth below:

Our AI Features

About our AI features. Our AI features, such as those described under “AI and Inquiry Information” above, are automated systems, not people. Their responses are generated by AI and may sometimes be inaccurate, so please check important details before relying on them.

Recording and review. When you use an AI feature, we record and store your conversation or request and the response. Your content is processed by MyTime and by our AI service providers, which process it only to provide their services to us and, under their terms, do not use it to train their AI models. We do not use your content or other personal information to train or fine-tune AI models, including large language models, and we do not sell personal information for that purpose. We use it to provide the feature, find and fix inaccurate responses and improve how our AI features work. Our staff may review conversations, and we may use automated tools to review them, for example to check the quality of responses or detect misuse. These tools do not make decisions that produce legal or similarly significant effects about you. If a Help Center chat is handed to our support team or turned into a support ticket, the conversation is shared with our customer support provider.

Security and logs. We use your IP address to detect abuse and to limit how often our AI features can be used. Our technical logs of requests to our AI features can include your IP address and your messages, and we keep them as described in “How Long We Keep Personal Information” below.

What not to share. Please do not enter payment card numbers or passwords into an AI feature. On our public websites, please also avoid sharing other sensitive information, such as health information about you or your clients. Our sales chat assistant may ask for your name, your role and the business you work for or represent, so it can give you information relevant to your business. You don’t have to answer. If you would like our sales team to contact you, you can use the contact form in the chat window.

Assistants offered by Merchants. If you chat with an AI assistant that a Merchant offers through the MyTime Site, for example to book or change an appointment, we process the conversation on the Merchant’s behalf. Some of these assistants may ask for your phone number, send you a verification code by text message, and ask for your name and email address so they can find or make your booking. Depending on the assistant, the Merchant and its staff may be able to see the conversation and reply to you directly. The Merchant’s own privacy policy also applies.

AI phone assistant. Some Merchants may use our AI assistant to answer their phone calls. When you call one of these Merchants, we record and transcribe the call and store your phone number, and our phone and speech service providers process the call to provide the service.

Sales inquiries and demo bookings. If you ask our sales team to contact you, we send the details you enter in the contact form to our customer relationship management (CRM) system, with a reference to your chat conversation, so our sales team can follow up, and we may add publicly available information about your business. If you book a demo, our scheduling provider, Calendly, handles the booking and processes the details you enter on our behalf. Calendly may also load on pages of our websites that include our booking calendar, and Calendly may set its own cookies.

Referral Programs

A. Referring Friends to a Merchant. Some Merchants let their clients refer friends. If you use a Merchant’s referral feature, we give you a unique referral link to share. If someone clicks it and takes a qualifying action, we may credit the referral to you so the Merchant can award you reward credit. We don’t collect Personal Information about the people you share your link with until they click it and engage with the Merchant through the MyTime Site.

B. Referring Merchants to MyTime. When you refer a new Merchant to MyTime, we email the Merchant to say you referred it, sharing only your name. We also record the referral, including the details you give us, in our customer relationship management (CRM) system so our sales team can follow up.

C. Authorization. By using a referral feature, you authorize us to email your contacts about MyTime or, for a Merchant’s referral program, about that Merchant; to identify you in the invitation by your name and email address; and to send two reminder emails to contacts who don’t respond.

Your Choices

Messages. You can manage email and text message preferences for each Merchant in your account under Account settings > Notifications, follow the unsubscribe instructions in marketing messages you receive through MyTime, or reply STOP to stop text messages. Even after you unsubscribe from promotional messages, you will still receive transactional messages, such as booking confirmations. To stop offers that Merchants or business partners send you directly, follow the instructions in their emails.

Cookies and ads. You can manage cookies and local storage in your browser’s privacy settings. In addition to the opt-out described under “Selling and sharing” below, you can opt out of interest-based ads from companies that participate in the Network Advertising Initiative at https://optout.networkadvertising.org/?c=1. To opt out of Google Analytics, visit http://tools.google.com/dlpage/gaoptout.

Selling and sharing. You can opt out of our selling or sharing of personal information for cross-context behavioral advertising by clicking “Do Not Sell or Share My Personal Information” in the footer of our websites, or by turning on Global Privacy Control in a browser that supports it. We treat a Global Privacy Control signal as a valid request to opt out for the browser that sends it, wherever you live. You do not need an account to opt out, and we do not ask you to verify your identity. Our websites don’t respond to browser “Do Not Track” signals, because there is no common standard for them; we honor Global Privacy Control instead.

Location. You can control whether our apps receive your device’s location, and how your mobile browser handles cookies, in your device’s privacy settings.

Social media. You can manage what a social media platform, such as Facebook, shares with us in that platform’s privacy settings.

Accessing, Correcting and Deleting Personal Information

You can access and update your profile information, including Contact Information and Financial Account Information, by logging into your account and accessing the "My Account" section of the Website. To delete your information, close your account or make another request, email us at support [at] mytime.com. To access, correct or delete your conversations with our AI features or your contact-form submissions, contact us and tell us the email address you gave us or the date and approximate time of your chat. If you chatted with an assistant offered by a Merchant, you can also contact that Merchant. If your request concerns information we process for a Merchant, such as your bookings with that Merchant, we may refer you to the Merchant, which decides how to respond, and we will help it respond.

We cannot always delete records of past interactions and transactions that we need to keep, as described below. California residents have additional rights, described in “California Privacy Rights.”

How Long We Keep Personal Information

We keep personal information only as long as we need it for the purposes described in this Privacy Policy, such as providing our services while your account is active and keeping records of transactions for financial reporting. The periods below are our general practice. We may keep information longer when we need it to comply with the law, resolve disputes, prevent fraud or enforce our agreements.

• Account information (Contact, Relationship and Calendaring Program Information): while your account is active, and for up to 12 months after it is closed.
• Transaction and financial records (Transaction and Financial Account Information): for as long as we need them to process payments, and then for up to 7 years to meet tax, accounting and legal obligations.
• Device and usage information (such as cookie data, web server logs and technical logs of requests to our AI features, which can include your IP address and messages): for up to 24 months after we collect it.
• Mobile Location Information: only as long as we need it to provide the location-based feature you are using.
• AI and Inquiry Information: conversations with the AI assistants on our websites, for 24 months after your last message; contact-form submissions from prospective customers, for up to 7 years; and conversations with AI features in a Merchant’s account, as set out in our agreement with that Merchant.
• Marketing preferences and opt-out requests: for as long as we need them to honor your choices.
• Information we process for Merchants (such as their clients’ appointment details): as set out in our agreements with those Merchants.

Security of Personal Information

MyTime has implemented an information security program with administrative, technical and physical controls designed to reasonably safeguard Personal Information, both in transit and once we receive it. When you enter sensitive information, such as a credit card number, on our order forms, we encrypt its transmission using Transport Layer Security (TLS). No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If you have questions about security, contact us at support [at] mytime.com.

Notice to Residents of Countries outside the United States of America

MyTime is headquartered in the United States of America. We and our affiliates, business partners, Merchants and service providers may access and process Personal Information in the United States and elsewhere in the world. We protect it as described in this Privacy Policy, wherever it is processed or stored.

Privacy Practices of Third Parties

This Privacy Policy covers only MyTime’s practices. Merchants, business partners, social media platforms and websites linked from the MyTime Site have their own privacy policies, which govern their use of your information and which we don’t control. They may set their own cookies and collect information from you, and a link to a website is not an endorsement or a sign of affiliation. Some pages of the MyTime Site include social media features, such as Facebook Login, which may collect your IP address and the page you are visiting and may set a cookie. Please read these parties’ privacy policies before giving them information or taking advantage of an offer or promotion.

Facebook Login

You can sign in to the MyTime Site with Facebook. We link your Facebook and MyTime accounts if their email addresses match; if they don’t, we may ask whether you want to link them, and you must confirm that you control both accounts. If you don’t have a MyTime account, you can create one after entering your Facebook credentials. By using Facebook Login, you grant MyTime permission to access your Facebook profile information and to use it in accordance with the Facebook terms of use and this Privacy Policy.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example when we add new features to the MyTime Site. If we make any material changes, we will post a notice on the MyTime Site before they take effect and may also notify you by email. Changes take effect on the date shown in the updated Privacy Policy or in our notice, so please check this page periodically.

Children

The MyTime Site is not directed to persons under 18, and we do not knowingly collect personally identifiable information directly from minors under 18. If we become aware that a minor under 18 has provided us with personally identifiable information, we will use reasonable commercial efforts to promptly delete it. A parent or guardian who believes their child has provided us with information without their consent should contact us at support [at] mytime.com. Merchants may store information about children, such as a child’s name, date of birth and notes, when a parent or guardian books services for them, and we process that information on the Merchant’s behalf.

California Privacy Rights

Under Section 1798.83 of the California Civil Code, California residents can ask for information about the Personal Information we shared with third parties for their direct marketing purposes during the preceding calendar year, including the categories of information, the names and addresses of those third parties and examples of what they marketed. To make a request, email support [at] mytime.com or write to us at the address at the top of this Privacy Policy. Please allow 30 days for a response.

If you are a California resident, this section is our notice at collection, and the California Consumer Privacy Act (“CCPA”) requires us to disclose the following:

• Categories of Personal Data Collected: In the preceding 12 months, we have collected the following categories of personal data: identifiers, characteristics of protected classifications under California or U.S. law, commercial information, internet and electronic network activity (including your interactions with our AI features), geolocation data (including precise geolocation, if you allow one of our mobile apps to use your device’s location), audio and visual information, professional or employment-related information (such as your role and the business you work for), inferences drawn about your preferences, sensitive personal information (described below), and other categories of personal data that relates to or is reasonably capable of being associated with you. For examples of the precise data points we collect, please see “Types of Personal Information We Collect” above.
• Business or Commercial Purpose for Collecting and Using Data: We collect personal data for the business purposes described in the “How MyTime Uses Personal Information” section above.
• Categories of Sources of Personal Data: We collect personal data from you and the sources described in the “How MyTime Collects Personal Information” section above.
• Categories of Personal Data Disclosed: In the preceding 12 months, we have disclosed the following categories of personal data for business or commercial purposes: identifiers, internet and electronic network activity information, commercial information, audio and visual information, geolocation data, demographic information, professional or employment-related information, inferred information, sensitive personal information, and other information that we have derived or inferred about you or that relates to or is reasonably capable of being associated with you.
• Categories of Third Parties With Whom We Share Personal Data: We may share your personal data with the third parties as described in the “When and Why MyTime Discloses Personal Information” section above. Advertising and analytics partners also collect information through cookies on our websites, as described in “Cookies and Related Technologies” above.
• Sale and Sharing of Personal Data: MyTime does not sell your personal data for money. However, we allow advertising partners, such as Meta, Google, LinkedIn and X, to collect identifiers (such as cookie IDs and IP addresses) and internet or other electronic network activity information (such as the pages you visit on our websites) through cookies and similar technologies, so they can show you MyTime ads on other websites. Under California law, this may be considered “selling” or “sharing” personal data. In the preceding 12 months, we have made these two categories of personal data available to advertising partners in this way. You can opt out as described in “Your Choices” above. We do not have actual knowledge that we sell or share the personal data of consumers under 16.
• Sensitive Personal Information: We collect account log-in credentials and payment card information and, if you allow it, precise geolocation. On behalf of Merchants, we also process sensitive personal information that Merchants store about their clients, such as health information in client notes and information about children under 16. We use and disclose sensitive personal information only for purposes permitted by the CCPA regulations, such as providing the services you request, and not to infer characteristics about you.
• Retention: We keep each category of personal data for the periods described in “How Long We Keep Personal Information” above.

Your Consumer Rights

California consumers have the right to request the specific pieces and categories of personal data we have collected about them, going back to January 1, 2022, the sources of that data, the categories of personal data we disclosed for a business or commercial purpose and the categories of third parties we disclosed it to; to request deletion of their personal data, subject to certain exceptions; to request correction of inaccurate personal data; and to opt out of the sale or sharing of their personal data, as described in “Your Choices” above. To make a request to know, delete or correct, call +1-385-233-6964 or email legal [at] mytime.com. We are required by law to verify your identity before acting on your request, and we may ask for documentation supporting a correction. You may use an authorized agent to make a request for you. We may ask the agent for proof that you gave signed permission for the request, and we may ask you to verify your identity with us directly or to confirm that you gave the agent permission. If we delete your personal data, some of our products and services may no longer be available to you. We will not discriminate against you for exercising your rights under the CCPA.

Other U.S. State Privacy Rights

If you live in Colorado, Connecticut, Virginia, Texas, Oregon or another state with a comprehensive privacy law, you may have the right to confirm whether we process your personal data; to access, correct or delete it; to get a copy in a portable format; and to opt out of targeted advertising, the sale of personal data and profiling that produces legal or similarly significant effects. We don’t use personal data for that kind of profiling. To make a request, use the methods in “Your Consumer Rights” above; to opt out of targeted advertising or sales, see “Your Choices.” If we decline your request, you can appeal by replying to our decision or by emailing legal [at] mytime.com with “Appeal” in the subject line. If we deny your appeal, you can contact your state attorney general.